Let's talk about #allthethings
Social media is in a constant state of change. Keeping up with the algorithms alone is enough to make your head spin. Determining which platforms needs what, and when, can drive the most organized person insane. Unless social media is your full time job (which as we know isn't because you're here), there just isn't enough brain or will power to know it all. Or to try to keep up.
I've always said there is a little bit of a hot mess in all of us. I love that about you. It's actually a good sign that you're really go at what you do, but maybe not so good at this kind of stuff. Try to keep up with the latest hashtags or keywords is exhausting. Feeling like you don't know where to focus your attention or having no idea what to say, where to post, when to do it is completely normal. Your blog has been neglected (or does it cease to even exist) for so long, people might have the opinion that you're not really working (are they crazy, you're ridiculously hard working and rarely have time for a vacation). None of these issues are your fault. They're a product of the everyday, do #allthethings business owner in us all. I want you to know that you can work a little less. You can get the excitement of your craft back . YOU CAN delegate the stuff you don't love! Starting with blogging and social media!
I've been in your shoes. When I was fresh out of college, I took a job for a brand-spanking-new hotel in my small town of St. Augustine. Before I knew it, I was growing them as a wedding destination. Before social media existed. Back when it was all about print + bridal shows. I worked the 15 hour days. I cut & served cake. I helped florists set-up, DJs unload and caterers plate. I was in the trenches and I loved it. And I did it for years. Then I made the bold move to leave the industry. Apparently the universe had different plans for me (you know how it is- you can't leave. It's a disease that stays with you. But if you're being honest, you're not really looking for a cure either)! So, here I am, many years later, marrying my love for the wedding industry and social media/content creation.
I live & breath social so you don't have to! And it's totally OK that you don't want to! My ultimate goal is for my clients to feel a weight lifted from their shoulders. To know that I have your back. I am your cheerleader. I am your advocate. I am your social bestie. You have better things to do you. You create. You deliver. You put your heart into your clients. And I'm here to let everyone know, via social media, that this amazing business of yours isn't just here, but that you do really amazing things!
Hard time keeping up with it all?
The packages below were created for the busy business owner that has determined streamling systems and delegating are key for elevating and propelling their business even further. You've gone at it alone for awhile and it's time to bring in help (because you'd really love a weekend off).
This option is for you if you work 25+ wedding per year. You have all the content you could ever need, but not the time to organize it, publish it or even think about it. When one event is done, you've moved on to the next one. You have a clear brand voice and understand your ideal client, but you're considering taking on fewer clients at a higher price point so you can give yourself a break. You want consistency for your online efforts- because your employees or interns aren't "getting it". You'd rather not have to think about your social media or blog- you delight in getting (and having) things done.
This option isn't for you if you're still in the early stages of building your business or are still determining your ideal client. If you don't have a solid word-of-mouth following or are averse to advertising or if you are working few than 25 events a year.
- Editorial planning calendar
- Weekly Instagram planning + posting
- Choice of weekly Facebook or Pinterest management
- Social engagement -liking and commenting on your behalf
- Two blogs per month -proofread/fluffed, formatted, optimized for SEO
- Vendor follow-up contact with vendor team from events to collect photos, interviews, testimonials, etc.
- Editorial planning calendar
- Daily Instagram management
- Daily Facebook management - including album updates
- Daily Pinterest management
- Social engagement -liking and commenting on your behalf
- Four blogs per month -written, formatted, optimized for SEO
- Vendor follow-up -contact with vendor team from events to collect photos, interviews, testimonials, etc
Clients that aim to outsource the bulk of their online marketing with one of the above package or a custom retainer agreement usually spend between $600-$1,000 per month
Afraid to give up control? Baby steps more your speed?
We all know that copywriting isn't for everyone. It can be downright discouraging to look at an empty screen. Not know what to say or how to say it. Or not having time to even think about the subject matter because you have 1,000 other things to do. Your blog deserves your attention, but know how to format that photo or where to put that every important alt text is beyond your brain power at the moment. I get it. Which is why I have blogging levels that cover everything from "scratch made" content to image upload. I'll execute your blog strategy or plan on a predictable, reliable and efficient schedule- so you don't have to. And if you don't have a plan, I have you covered there too!
Getting your work seen is SO important in today's online landscape. A full circle marketing approach includes a healthy mix of social media, advertising, word of mouth, publications and so forth. Although there is no such thing as a free ride, "free publicity" and added SEO boost are just two of the reasons that submitting your work is vital for today's couple.
These options are for you if you love flexibility, have "lulls" in your business when it's off season, you do fewer than 25 weddings a year, still want to have control of some of your online platforms, and you're a little afraid of commitment.
These options aren't for you if you like being overworked or aren't ready to give up perfection.
Three blogging tiers to select from, depending on your blogging preference.
A) Content created "from scratch". I will write the copy, load the images, search engine optimize for key word phrase in both content and on photos, and post it for you on agreed upon day/time.
B) You supply the topic or I provide suggestions, we discuss overview of what you want covered, you provide the photos. I will write the copy, load the images, search engine optimize for key word phrase in both content and on photos, and post it for you on agreed upon day/time.
C) You supply the topic + quick overview of what you want covered, as well as link to photos (Dropbox, G-drive, Gallery Hosting Site). I "fluff" your content, curate (if needed), search optimize for keyword and upload images, and post it for you on agreed upon day/time.
Starts at $55
Three submission tiers to select from, depending on what stage in the submission process you're in.
Option A) Includes photo selection, resizing if needed, event summary copy (which may include interviewing the couple) + vendor credit/tagging (will also track down details if needed) for up to two publications.
Option B) Includes photo selection, resizing if needed, event summary copy (couple's questionnaire or brief overview must be provided by client)+ vendor credit/tagging for up to two publications.
Option C) Includes event summary copy (questionnaire/details must be provided by client) + vendor credit/tagging for up to two publications.
Starts at $55
Pinterest is an important asset to have on your side! In a visual industry like weddings, this platform is the next best thing to Google.
Pinterest Maintenance or Management
Option A) Up to one dedicated hour per week of pinning from a variety of relevant sources & optimizing for keyword search. Ideal for established Pinterest profiles.
Option B) Up to two hours dedicated hours per week. Creation of boards, pinning from various sources, optimizing captions for search, engaging and following target “pinners" or group board. This package also includes one mini-blog (photos-centric content) loaded on your website for original content pins + customized graphic for each board. Ideal for non-existent or neglected Pinterest profiles. Can we switched to Maintenance package after three months.
Starts at $250
social media management
Includes a visual view of the entire month’s posts (16-20) in the scheduling platform of your choosing + captions, hashtags and scheduling at optimal post times. Commenting & engaging on your behalf.
The most popular, yet ever changing social media platform! Whether you want to see 15 posts a week or you just want your album updated, messages responded to and your audience engaged, you need to be on Facebook in some capacity! We'll work through your goals and determine how to use Facebook to achieve them.
Starts at $250 per month
Social media planning
Social Media Audit & Planning Calendar:
Blog or social media posting options provided for each respective week
Recommendations for post days + times, tags or links
Lead questions and topics to discuss for each blog or social media channel
Recommendations for number and types of photos to include + SEO tips
Recommendation for when and what to post on your platforms relative to each blog
If you would prefer to tackle Pinterest on your own, but aren’t quite sure where to start, this package will help you get started on the right path. Includes an overview of your account, recommendations for immediate and long term improvements, examples for captions & keywords to integrate and one-hour phone consult.
Starts at $375
social media Consulting
If you have the time to implement social media, you just don't know where to start, what to write, which platform to use or how to even link your millions of accounts to the right place with all the right content... a social media consult is for you!
Trust me, you have better things to do with your time than worrying about if you're doing something (that isn't your core business offering) right. There isn't anything wrong with that. We start businesses to do what we love. We don't always think about all the other things we also have to do to ensure we're actually able to do what we love. Go figure, right?!
This option gives you an opportunity to discuss, one on one, #allthethings you need to do for your social media + Blog. After our call, it's packaged in an actionable checklist & calendar so that you can start implementing a unique to your business social media strategy immediately!
I'll also give you bonus tips to optimize your online platforms, boost your SEO and prepare yourself for future delegation of these tasks!
Starts at $750
how it works
Let's talk Process...
So how does all of this work, you ask? It's easier than you think, I promise!
First, it is important to understand how often you should be posting to each respective platform for the maximum impact. This will help you determine just how much help you need to achieve an effective social media marketing plan. These numbers are constantly changing, but the current recommendations are:
- Instagram: One post per day, minimum of four per week
- Pinterest: Minimum of three, up to 30 times per day
- Facebook: 5-15 posts per week.
- Blogging: At least one per week with a mix of topics & real-events/portfolio updates
Quality over quantity is always encouraged! And an authentic deliverable is always better than posting for the sake of posting!
I'm happy to give you ALL the details and information you need to get us started on a virtual coffee chat. Just contact me below and I'll walk you through step-by-step!