Let's talk about #allthethings
Social media is in a constant state of change. Keeping up with the algorithms alone is enough to make your head spin. Determining which platforms needs what, and when, can drive the most organized person insane. Unless social media is your full time job (which, as we know, isn't because you're here), there just isn't enough brain or will power to know it all. Or to try to keep up. Lucky for you, I happen to live & breath social and I'm always up for a challenge! I specialize in Instagram and Facebook, as well as Pinterest (which isn't actually a social platform, it's more like the google of imagery, but that is a conversation for another day)! I have ongoing maintenance and management packages, as well as Ala Carte options for planning and prep! I can set you up for success to DIY it or execute a plan - the choice is up to you!
I've always said there is a little bit of a hot mess in all of us. I love that about you. It's actually a good sign that you're really go at what you do, but maybe not so good at this kind of stuff. Keeping up with social media algorithms and trends makes your head spin. You have no idea what to say or waht people want to see. Your blog been neglected (or does it cease to even exist) for so long, people might have the opinion that you're not really working (are they crazy, you're ridiculously hard working and rarely have time for a vacation)? But business IS booming and you want the world to know/see it. But you'd love to work a little less, so you can get the excitement of your craft back . All of these things indicate it's time for you to let someone else take the reigns of your digital & content marketing efforts.
I specialize in social media management & content creation for wedding professionals. You see, I've been in your shoes. When I was fresh out of college, I took a job for a brand-spanking-new hotel in my small town of St. Augustine. Before I knew it, I was growing them as a wedding destination. Before social media existed. Back when it was all about print + bridal shows. I worked the 15 hour days. I cut & served cake. I helped florists set-up, DJs unload and caterers plate. I was in the trenches and I loved it. And I did it for years. Then I made the bold move to leave the industry. Apparently the universe had different plans for me! So, here I am, many years later, marrying my love for the wedding industry and social media/content creation into a business that has exceeded my expectations.
My ultimate goal is for my clients to feel a weight lifted from their shoulders. To know that I have them. I am your cheerleader. I am your advocate. I am your social bestie. You have better things to do you. You create. You deliver. You put your heart into your clients. And I'm here to let everyone know, via social media, that this amazing business of yours is here to stay.
Hard time keeping up with it all?
The packages below were created for the busy business owner that has determined streamling systems and delegating are key for elevating and propelling their business even further. You've gone at it alone for awhile and it's time to bring in help (because you'd really love a weekend off).
This option is for you if you work 25+ wedding per year. You have all the content you could ever need, but not the time to organize it, publish it or even think about it. When one event is done, you've moved on to the next one. You have a clear brand voice and understand your ideal client, but you're considering taking on fewer clients at a higher price point so you can give yourself a break. You want consistency for your online efforts- because your employees or interns aren't "getting it". You'd rather not have to think about your social media or blog- you delight in getting (and having) things done.
This option isn't for you if you're still in the early stages of building your business or are still determining your ideal client. If you don't have a solid word-of-mouth following or are averse to advertising or if you are working few than 25 events a year.
Editorial planning calendar
5 Instagram posts per week
Choice of weekly Facebook or Pinterest management
Social engagement (liking and commenting on your behalf)
Two (2) blogs per month (proofread/fluffed, formatted, optimized for SEO) Vendor follow-up (contact with vendor team from events to collect photos, interviews, testimonials, etc)
$575 per month
6 month commitment
Editorial planning calendar
Daily Instagram management (average 5-7 posts per week)
Daily Facebook management (weekly posting & album updates)
Daily Pinterest management (average of 10 pins per day)
Social engagement (liking and commenting on your behalf)
Four (4) blogs per month (written, formatted, optimized for SEO)
Vendor follow-up (contact with vendor team from events to collect photos, interviews, testimonials, etc)
$775 per month
6 month commitment
Afraid to give up control? Baby steps more your speed?
We all know that copywriting isn't for everyone. It can be downright discouraging to look at an empty screen. Not know what to say or how to say it. Or not having time to even think about the subject matter because you have 1,000 other things to do. Your blog deserves your attention, but know how to format that photo or where to put that every important alt text is beyond your brain power at the moment. I get it. Which is why I have blogging levels that cover everything from "scratch made" content to image upload. I'll execute your blog strategy or plan on a predictable, reliable and efficient schedule- so you don't have to. And if you don't have a plan, I have you covered there too!
Getting your work seen is SO important in today's online landscape. A full circle marketing approach includes a healthy mix of social media, advertising, word of mouth, publications and so forth. Although there is no such thing as a free ride, "free publicity" and added SEO boost are just two of the reasons that submitting your work is vital for today's couple.
These options are for you if you love flexibility, have "lulls" in your business when it's off season, you do fewer than 25 weddings a year, still want to have control of some of your online platforms, and you're a little afraid of commitment.
These options aren't for you if you like being overworked or aren't ready to give up perfection.
Three blogging tiers to select from, depending on what stage in the blogging process you're in.
A) Content created "from scratch". I will write the copy, load the images, search engine optimize for key word phrase in both content and on photos, and post it for you on agreed upon day/time. $75 each
B) You supply the topic or I provide suggestions, we discuss overview of what you want covered, you provide the photos. I will write the copy, load the images, search engine optimize for key word phrase in both content and on photos, and post it for you on agreed upon day/time. $65 each
C) You supply the topic + quick overview of what you want covered, as well as link to photos (Dropbox, G-drive, Gallery Hosting Site). I "fluff" your content, curate (if needed), search optimize for keyword and upload images, and post it for you on agreed upon day/time. $55 each
Minimum commitment of 2 per month.
Turn around time is usually within one w eek of our determined start date.
Three submission tiers to select from, depending on what stage in the submission process you're in.
Option A) Includes photo selection, resizing if needed, event summary copy (which may include interviewing the couple) + vendor credit/tagging (will also track down details if needed) for up to two publications. $75 each
Option B) Includes photo selection, resizing if needed, event summary copy (couple's questionnaire or brief overview must be provided by client)+ vendor credit/tagging for up to two publications. $65 each
Option C) Includes event summary copy (questionnaire/details must be provided by client) + vendor credit/tagging for up to two publications. $55 each
I cannot guarantee acceptance.
Turn-around time could be as few as a couple days to as many as six weeks, depending on how quickly I get answers I need about the day from the couple and/or other vendors, as well as the publication itself. I will keep in touch with you about the status
Pinterest Analysis: If you would prefer to tackle Pinterest on your own, but aren’t quite sure where to start, this package will help you get started on the right path. Includes an overview of your account, recommendations for immediate and long term improvements, examples for captions & keywords to integrate and one-hour phone consult.
$175 one time fee
Pinterest Maintenance package: Up to one dedicated hour per week of pinning from a variety of relevant sources & optimizing for keyword search. Ideal for established Pinterest profiles.
$185 per month
Pinterest Management: Up to two hours dedicated hours per week. Creation of boards, pinning from various sources, optimizing captions for search, engaging and following target “pinners" or group board. This package also includes one mini-blog (photos-centric content) loaded on your website for original content pins + customized graphic for each board. Ideal for non-existent or neglected Pinterest profiles. Can we switched to Maintenance package after three months. $275 per month
nstagram Planning: Includes a visual view of the entire month’s posts (16-20) in the platform of your choosing (will make suggestions if needed) + captions, hashtags and scheduling at optimal post times. It is your responsibility to post and engage with your audience.
$125 per month
Instagram Management: Includes visual planning tool, up to 6 posts per week, engagement (liking and commenting on your behalf), captions, hashtags and posting.
$275 per month
Includes posting up to 15 times per week with topics that rotate between fun, informative, promotional and collaborative (ie, vendor spotlights, re-sharing posts), as well as album updates (when relevant) and responding to comments/reviews.
$225 per month
This is my #allthethings. Copywriting projects, website gallery updates, social media graphic creation
Per Wedding Bundle : Want someone to handle each wedding as it’s own package? Everything that you should do with that stellar wedding but just can’t find the time for. Yes! That means we’ll handle the image selection (or in some cases, tracking them down), appropriate naming/sizing, gallery updates on your website, creation of the blog, complete submission, and a curated selection of a social media images with hashtags & vendor links to include
$145 per event
how it works
Let's talk Process...
So how does all of this work, you ask? It's easier than you think, I promise!
First, it is important to understand how often you should be posting to each respective platform for the maximum impact. This will help you determine just how much help you need to achieve an effective social media marketing plan. These numbers are constantly changing, but the current recommendations are:
- Instagram: One post per day, minimum of four per week
- Pinterest: Minimum of three, up to 30 times per day
- Facebook: 5-15 posts per week.
- Blogging: At least one per week with a mix of topics & real-events/portfolio updates
Quality over quantity is always encouraged! And an authentic deliverable is always better than posting for the sake of posting!
That said, let's talk about the actual process for exchanging all the details & information needed to get us started.