Let's talk SUBMISSIONS! There is a myriad of reasons you should submit your work. From added credibility to exposure, reach (hello, SEO) and portfolio building, submissions are such an important part of the wedding business. I have yet to meet a couple that didn't check Pinterest, a wedding blog or consult google when planning their wedding. And you know who's work is getting seen? The ones that are using ALL of those platforms to their advantage.
All that said, I recognize the process of submitting takes TIME. Which, you may not have a ton of. Not only do you have to curate the images (while also ensuring they're sized correctly), you need a complete vendor list (with websites, social media handles + email addresses), but often times, they have a plethora of questions you need to answer in addition to having a compelling write-up/summary about the couple & wedding day too. And that's truly just the tip of the iceburg. Don't forget about the hours of work you need to do before you press send to make sure you're submitting to the RIGHT publication. One that reaches your target couple, has readership in your geography AND gives you all the feel goods on social media (because if they aren't sharing your published feature on social, well, that's just crappy)
Recently, a new solution for many of these woes was introduced. Allow me to introduce you to MATCHOLOGY! This amazing tool was created by the Aisle Society editors, Matchology is a fast, effective new way of submitting your work to more than 30 of the world's top wedding blogs.
Now, to be totally transparent, there are several other tools I personally use as well for my submissions- including Two Bright Lights, Submittable, and direct-to-editors/via blog's site. They each have their advantages and disadvantages.
What I love about Matchology. It takes the guess work out of the "where"! Built-in matching technology will connect your event to the publications that are the best fit. Which a) saves time and b) you're more likely to get published (and more often too)!
Another awesome perk to this system is that they have a single questionnaire and universal submission requirements across all blogs. AND you can use one of your existing systems to send pictures- Dropbox (my fav), Pass, SmugMug or Pixieset. Hoola!
Matchology’s dashboard also has auto-fill vendor crediting- which means if you submit weddings with many of the same vendors, you don't have to type in their info every single time.
Once a submission is sent, you get an immediate email to confirm, as well as follow-up status emails. In the event of a decline, there is a one-click resubmission option (again, time saved!).
And for those of you worried about copyright issues, they have that covered too!
The only downside to the tool, at this point, is that it is exclusive to Aisle Society blogs. They do regularly add new bloggers to their list of quality US and international publications (you can see here). So, if you only want to be published on The Knot or Style Me Pretty, this likely isn't a fit for you. However, if you want a more personal connection with the publications you submit to, the Aisle Society team is right up your alley.
If you're sold, here is a treat, just for you! Get 20% off an annual Matchology subscription with the code SERENA20. (expires 8/31/17)